Reward Theory of Attraction

Reward Theory of Attraction

What this theory basically says is that people tend to like (be attracted) to those whom they associate with rewarding events. In other words, people tend to be attracted to those that make them feel good or to those that remind them of people they enjoy being around. If a relationship offers more reward and pleasure than cost and pain than that relationship is more likely to continue.

The Daily Concept - Reward Theory of Attraction
The Daily Concept – Reward Theory of Attraction

This theory can explain why no love can feel like the first one: a first love generates new sensations, feelings and a lot of novelty. And this theory can also explain why people tend to be attracted by those that remind them of an ex, whether physically or a similarity in attitudes, gestures, voice, or interests.

 

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Axiom of Cumulative Inertia

Axiom of Cumulative Inertia

The Daily Concept - Axiom of Cumulative Inertia
The Daily Concept – Axiom of Cumulative Inertia

The title of this sociological axiom sounds complicated and off-putting but the axiom itself is easy to explain:  it basically says that the more time someone spends in a certain place the less likely the person is to move out from that place in the future.

Some reasons for this kind of behavior might include: loss aversion which results from possible unknown problems in a new place of residence, financial stability – it’s possible that the person might have achieved a successful career after staying at the same workplace for a while, the presence of a social network – family and friends.

In conclusion: the more you sit in the same place the more you are likely to remain there and the more motives for you to stay there accumulate.

 

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Concept of the Day: Germ Theory Denialism

Germ theory denialism

The Daily Concept - Germ theory denialism
The Daily Concept – Germ theory denialism

The advocates of this theory consider that germs are not the cause of diseases but only a symptom of disease. They are basically saying that Louis Pasteur was wrong and that Antoine’s Bechamp microzymian theory is right. The microzymian theory says that diseases are caused by unfavorable conditions in the host and environment cause the host’s microzymas to decompose tissue and cause bacteria. Bechamp’s model says that microzymas are tiny enzymes that produce enzymes and cells when they have favorable conditions.

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